About Us

Highlighter Wednesday is a bold and colorful brand on a mission to brighten your day — literally and figuratively. Known for its iconic tiki head mascot, splashed in vivid highlighter hues, the company is all about turning ordinary moments into bursts of joy and creativity.

Founded on the belief that colors have the power to change moods and spark positivity, Highlighter Wednesday encourages people to wear, share, and surround themselves with neon tones every Wednesday — a midweek celebration of brightness in an often-gray world.  

You don’t have to wear it only on Wednesday’s, but Highly Encouraged! 😊

Their signature phrase "Highlight your week, highlight your life."
From apparel and accessories, everything they do reinforces one core idea: color is contagious and brightens people’s outlook.

With endorsements that promote mental wellness, expressive and spontaneous fun, Highlighter Wednesday isn’t just a brand — it’s a movement!

Please join us every Wednesday and highlight your life!